ADVANCED REPORTING
Get The whole picture.
Agency-level insights for clients who want to understand what’s working, what’s changing, and where to go next. Bring your advertising, social media, and website performance into one clear view.
CALICO / CLIENT OVERVIEW
● Connected
A clearer view of growth.
Qualified leads
248
+24% year over year
Cost per lead
$18.40
↓ 12% year over year
Lead growth
● This year ● Last year
JAN
FEB
MAR
APR
MAY
JUN
THE TAKEAWAY
More qualified leads. Lower acquisition costs. A stronger foundation for your next campaign.
Illustrative report • Sample data, not client results
YEAR-OVER-YEAR CLARITY, EVERY CHANNEL IN ONE VIEW
BEYOND THE NUMBERS
A report should answer
your questions.
A dashboard can tell you what happened. Calico helps you understand why it matters. Get the context behind your results and a practical view of your next move.
01
See what’s driving results.
Bring spend, reach, engagement, traffic, and conversions into context. Understand how each channel contributes to the bigger picture.
02
Put performance in perspective.
Compare campaigns, review trends, and spot shifts in cost and effectiveness without piecing together separate platform reports.
03
Know where to focus next.
Identify opportunities to refine audiences, improve creative, and invest in the channels that support your business goals.
THE SAME PERIOD. A BETTER PERSPECTIVE.
Growth has a story.
Last year
Your starting point
This year
Your progress, in context
YEAR-OVER-YEAR COMPARISONS
Look past last month.
See the bigger trend.
A busy season, a new campaign, or a change in budget can reshape a monthly report. Year-over-year comparisons show how the same period stacks up, helping you separate seasonal patterns from meaningful progress.
- Compare the same month or reporting period across years
- Review changes in spend, engagement, traffic, and conversions
- Understand efficiency alongside total growth
- Give your next decision a stronger historical foundation
CONNECTED MARKETING
All your channels.
One clearer conversation.
Connect major advertising and social media platforms so your report reflects the marketing you actually run. Review paid performance, organic engagement, and website activity together.
Advertising
Google Ads · Meta Ads · Microsoft Advertising
LinkedIn Ads · TikTok Ads · Pinterest Ads
Understand spend, campaign performance, and conversion trends.
Social media
Facebook · Instagram · LinkedIn
TikTok · YouTube · Pinterest
Follow audience growth, engagement, and content performance.
Website & analytics
Google Analytics 4
Website traffic & conversion tracking
Connect channel activity with the actions people take on your website.
BUILT FOR CLIENTS
Less report hunting.
More understanding.
From platform data to a conversation about your business. Calico makes performance easier to follow and easier to act on.
01 / CONNECT
Bring your marketing together.
Connect the accounts and platforms that matter to your business.
02 / COMPARE
See your results in context.
Review current performance alongside past periods and year-over-year trends.
03 / UNDERSTAND
Move forward with clarity.
Use agency-level insights to guide the next conversation about your marketing.
CALICO ADVANCED REPORTING
Make your next move
an informed one.
Bring your marketing into focus with connected reporting, year-over-year perspective, and insights that make sense for your business.
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